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The Bloom journey began in 1993 when Natalie Bloom started selling greeting cards and gift ideas that she made from her parent’s home. “When I started out, I didn’t have a long term strategy,” explains Natalie. “I simply created quality products that I was passionate about and that had a strong design sensibility.”
Natalie’s love of natural ingredients and obsession with packaging soon turned a hobby into a business and consequently a brand. Following the success of her gift collection, Bloom’s product range grew to include Essential Oil Blends, Massage Oils and an Aromatherapy Lip Balm. Lip products then led to Eye products and soon a full cosmetics line was on the horizon.
Seventeen years on, Bloom’s range has swelled to feature over 300 products including colour cosmetics, skincare and a bath and body range. From Bangkok to London and Beverly Hills, Bloom is now an internationally recognised brand that is stocked across the globe.
Natalie’s love of natural ingredients and obsession with packaging soon turned a hobby into a business and consequently a brand. Following the success of her gift collection, Bloom’s product range grew to include Essential Oil Blends, Massage Oils and an Aromatherapy Lip Balm. Lip products then led to Eye products and soon a full cosmetics line was on the horizon.
Seventeen years on, Bloom’s range has swelled to feature over 300 products including colour cosmetics, skincare and a bath and body range. From Bangkok to London and Beverly Hills, Bloom is now an internationally recognised brand that is stocked across the globe.
